Dual Pricing:
A Smarter Point of Sale for Businesses and Customers
Coming in Next Release (22.2.3.X)
At PUG Retail, our innovative Dual Pricing POS system empowers businesses to save on credit card processing fees while giving customers more transparency and choice.
Dual Pricing works by offering two clear price options:
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A cash price (lower, discounted rate)
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A credit/debit price (standard rate including card processing costs)
This straightforward approach helps businesses protect profits while rewarding customers who pay in cash.
What Dual Pricing Means for Customers
Customers benefit from clarity and flexibility when paying at checkout.
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Save Money with Cash – Enjoy an instant discount by choosing the cash price.
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Convenience with Cards – Stick with your debit or credit card if you prefer convenience.
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Fair, Transparent Pricing – No hidden surcharges. Customers see both prices upfront.
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Builds Trust – Transparency at checkout builds stronger customer loyalty.
What Dual Pricing Means for Businesses
Businesses using a Dual Pricing POS system gain powerful advantages:
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Eliminate or Offset Credit Card Fees – Stop losing 2–4% of revenue to processors.
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Boost Cash Flow – More customers choose cash, putting money directly in your register.
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Stay Competitive – Keep cash prices lower without raising costs across the board.
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Ensure Compliance – Dual Pricing is structured to meet state and federal rules.
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Increase Profit Margins – Protect your bottom line without cutting service or raising prices.
Why Businesses Should Choose PUG Retail for Dual Pricing
- Nobody else has it! – PUG POS is the first to offer Dual Pricing!
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Seamless Integration – Our POS system automatically displays and manages both prices.
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Industry Flexibility – Ideal for retail shops.
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No Confusing Surcharges – Customers see clear, upfront pricing at checkout.
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Improved Loyalty – Transparency creates happier, more loyal customers.
Why Customers Appreciate It
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Cash = Discount – Customers feel rewarded for paying in cash.
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Options at Checkout – They decide whether savings or convenience is more important.
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Confidence in the Business – Honest pricing builds long-term trust.
The Bottom Line
PUG Retail’s Dual Pricing POS system helps you keep more of your hard-earned revenue while giving customers the freedom to choose how they pay.
👉 Start saving on credit card fees today with Dual Pricing from PUG Retail –